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What is networking?

Picture of a group of happy people at a meeting shaking hands.Networking opportunities can be found within your organisation and among external agencies, professional associations, businesses and corporations.

The purpose of networking is to develop long-term, mutually beneficial business relationships in order to share leads, recommendations, support and other information. All of these things contribute to the profitable growth of an organisation.

Essentially, networking is a reciprocal process. That is, you give referrals to others and others give to you, with no expectation of anything in return. Professionals skilled at networking share one fundamental belief: give and you shall receive.

What are the benefits of networking?

Networking is something that benefits both individuals and organisations. Networking can be used to:

  • generate targeted leads and referrals
  • develop and maintain relationships with other businesses or external agencies
  • increase the awareness of your organisation and its products and services within the community
  • expand professional contacts
  • find mentors and advisors who can further your professional skills
  • develop a peer support network
  • share ideas and solve business problems
  • build self-confidence and gain new skills and knowledge
  • gain recognition and influence in your industry and community
  • find opportunities to expand the range of products/services offered by your organisation.