can be described as the way in which individuals interpret their
environment. An individual's perception can influence how they make
decisions and solve problems. For example, when information about
a problem needs to be gathered the individual's perception will
impact on where the information is sought and the type of information
regarded as relevant.
can be influenced by the following:
perceiver, the individual perceiving the object, will be heavily
influenced by their personal characteristics. The types of personal
characteristics that can affect an individual's perception include:
object, which refers to any person, item or event can have an impact
on the way it is perceived. For example, when a manager receives
a number of reports to read he may be more inclined to read the
one with the most colourful cover as this one stands out.
relation an object has to other objects can also affect the perception
of the perceiver. For example, an individual team member may be
judged on the actions of the whole team even when it is more appropriate
for them to be judged on their own merits.
location and other situational factors can influence our perception
of an object. For example, a Team Leader may notice team members
who work late on the same evenings as the Team Leader. However,
team members who work late on other evenings may not be noticed
by the Team Leader.